Archive for March, 2009

Is your ecommerce store ready for the Holiday Season?

March 23, 2009

Is your ecommerce store ready for the Holiday Season?

Ever since I started my own ecommerce business and launched my own website (of course with the help of Devix Corporation – a tried and tested and wholly reliable ecommerce service provider), I have become absolutely adamant about testing websites for navigation and security. With summer rushing in, it is the perfect time to plan out the upcoming holiday season’s sales campaigns. And before this gets done, it’s just the right time to make sure that things are running smoothly.

With such tremendous numbers of people going online these days to shop, there have emerged a vast number of ecommerce businesses in the form of online stores, most of which will most likely be your competitors. These days, it pays to be more than just someone who offers the best deal. You have to be the best on the whole – right from the design of your website to the way you guide your customers to the tools you provide your shoppers with for their security. When starting my own ecommerce business, I hired the services of a very reliable and talented ecommerce service provider – Devix Corporation. And a lot of what I learnt today, I have picked up from them.

Now that you have managed to open up your own online store and things are just starting to sail smoothly, you need to ask yourself if you’re ready for the holiday season. Here are (according to me) ten important factors to look into when checking to see whether your online store is ready for the holiday season or not:

•    SSL Certificate – A dedicated SSL certificate gives your website that much needed credibility. Make sure that it is working properly and there should be no errors. If found, all errors need to be fixed impromptu.
•    Navigation – Customers need to browse through an online store that’s user friendly. Make sure your site is easily navigable so that your potential customers will find things easily either by browsing or through searching.
•    Payment Options – Let your customers know straight up what payment options you accept. It is very frustrating for the customer to find a satisfactory product and at the last minute just before making the purchase to find out that you don’t accept payment methods like PayPal and Discover.
•    Customer Guidance – Make sure that you can guide your customers’ right through the entire checkout process.
•    Browser Compatibility – Test your website pages on various browsers, both a MAC and a PC. There are many online sites available that can provide you with the means to test your pages on browsers that you don’t have installed.
•    Serve Space Cleanup – Get rid off all those unnecessary files. Make sure that all the important redirects are still working. Correct your website’s error page (404 page not found) and make sure it contains a custom, more user –friendly message than this.
•    Shipping Services – Exorbitant shipping costs are still the biggest reason for cart abandonment. Save your customers from this nightmare by providing them with a means to preview these costs before they checkout.
•    Inventory – Maintain your inventory. If you plan on using real-time tracking online as well as offline, then it is for the best.
•    Email Services – With the increasing amount of spam clogging everybody’s mailboxes, it is about time you find out new tools that could help you separate the junk from the legitimate mail.
•    Ad Campaigns – When it comes to advertising, never procrastinate! Start planning out your banner designs, your keywords for web advertising, and your budget as well. Make sure your print advertising pages are all set to go.

This however, is only the tip of the ecommerce iceberg. Once you start planning for the holiday season ahead, the chances of many more steps revealing themselves to you are very strong. If on the other hand, you feel that you cannot do all of this on your own or maybe you happen to be a newcomer to the world of ecommerce, then perhaps hiring a trustworthy ecommerce service provider (such as Devix) isn’t such a bad idea. When I first got started with my own website, I availed the services of Devix Corporation. And, with their help I have a booming business today – season time or no season time.


A Good Web Design can Make All the Difference

March 9, 2009

The Internet of today is probably one of the largest website libraries where visitors can flock to in search of relevant corporate and business websites on a daily basis. In such a case, some websites would undoubtedly make a deeper impression on visitors than others. And the ones that fail to get noticed are all probably lost in oblivion.

Thus, the question that now arises is why do some sites success while the others fail? I may not be an expert on the matter of web analytics but since starting my own ecommerce company I have taken a deep interest in all matters that concern Internet businesses and how to make them successful. When I first got started with my business, I was an amateur and had no idea as to how to design or even run my own website. So, very wisely, I hired the help of a well-known and highly reliable ecommerce service provider known as Devix Corporation. With their expert advice and guidance, I learnt every aspect of ecommerce – right from the web marketing to the designing and developing of the website. Today, I can safely say that I am fully equipped to give advice on all matters concerning ecommerce – all thanks to Devix!

A while back I did some quality web analysis and came up with some very strong findings, which can benefit you in every way and will provide you with a better understanding of what people like and don’t like when it comes to the design of a website.

Some Website Designing pointers:

1.    Paragraphs – The biggest mistake that most people make when designing their websites is that they try to bombard their visitors with as much information as they possibly can. Many web designers tend to write long and dull paragraphs, making it very difficult for a visitor to scan through the information in just one glimpse. So, the best way to grab attention is to use catchy headings and sub heading and as many bulletin points as possible. Describe your organization with minimum content and your visitors will be interested.
2.    Topics should not be vague – Another big mistake committed by most people when web designing is that they tend to present vague topics in the first few pages of the site. As a result of this, your visitors may have to tediously scroll through pages of inane content to get to the page that he or she actually wants to view. So web design companies that specifically cater to ecommerce firms should always make a note of this point. The use of drop down menus would allow users to reach any page that they are targeting.
3.    Fonts – Using a permanent font size would only go to act as a roadblock for visitors who are looking for flexibility of choice and the chance to change their font sizes.

Devix Corporation is a reliable company that provides optimized business solutions for ecommerce companies across the world. Leveraging the power of the Internet, Devix specializes in providing a variety of e-services that range from web designing and search engine optimization, and all kinds of business solutions. It was my good luck to team up with Devix and today I am enjoying success, even in the midst of an economic recession!